# identity.md

## Organization Overview
- **Company Name:** Area Rug Co.
- **Mission:** To provide customers with a wide selection of high-quality, stylish, versatile, and durable area rugs and home décor accessories through an engaging online experience and beautiful in-stock showrooms.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming. Operates with showrooms in Michigan.
- **Size and Scale:** Operates an online store and two physical showrooms, offering thousands of in-stock rugs and home décor accessories.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming. The company is led by an individual committed to customer satisfaction and grateful for their patronage.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on providing a welcoming customer experience, offering authentic and modern products, and ensuring high quality and durability in its offerings.

## Operations & Structure
- **Business Model and Operational Approach:** Area Rug Co. operates as a direct-to-consumer retailer with both an e-commerce platform and physical showrooms, emphasizing a wide selection of in-stock items ready for immediate purchase.
- **Location(s) and Geographic Presence:** Online presence at arearugco.com, with physical showrooms located in Birmingham, MI, and Rochester Hills, MI.
- **Key Partnerships and Affiliations:** Details forthcoming.